An advisor who understands your business

Alex Pina Co. is a modern and dynamic firm lead by a director who understands what it takes to run a business in today’s society. Over the years, I’ve developed a particular understanding of small businesses, startups, hospitality businesses. In addition to my expertise here, I also understand what it’s like to run a business as a Hispanic in America.

Small businesses

Small businesses in the United States face many barriers. Often business owners struggle with cashflow issues as they don’t receive good information and insights from their advisors. I’ll analyse the trends in your cashflow and present suggestions on how to improve. I’ll also take a good look at your business, finances and books, and assist you in streamlining your business processes.


Starting a business isn’t easy. You have a good business idea but how will it work? Do you have the funding? Is there a market for your product or service? I understand it can be a daunting time with many questions being asked. I can help answer them and provide the direction and clarity you need to get started successfully. I can also ensure the legal and tax side of your business is sorted so you won’t run into any trouble. I’ll make sure you’re on the right track from the start by helping you develop a strategic business plan that guides your business to success.

Hospitality businesses

There’s no doubt running hospitality business is a challenge. The industry is fast paced and tiring with many issues to consider. There’s hardly time to sit down and grab a coffee for yourself! When running a hospitality business it’s important to have a reliable, trustworthy and qualified business advisor on your side. That’s where I can step in.

I understand what you’re going through

I have worked with many hospitality business owners to help them improve their businesses. Along the way I developed a detailed understanding of the challenges you go through when managing a restaurant, cafe, bar or hotel.

My clients appreciate the forward-thinking and proactive approach I take when working on their accounts. All too often I see business owners receiving generic advice from their advisors because they don’t understand their business. I’ve worked closely the hospitality industry for years which gives us an intricate understanding of the way you operate. While I understand every business is different, many hospitality businesses experience similar issues. I often see business owners working extremely long hours, trying to manage their staff and kitchen, all while battling wastage and cashflow issues. I’ll deliver specific and accurate advice that helps you boost business performance, secure funding, make critical business decisions and improve your cashflow position.

Talk to me

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